The authors of »SAP S/4HANA Embedded Analytics«

Jürgen Butsmann

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Jürgen Butsmann is part of the global business development team for SAP S/4HANA at SAP SE. In this organization, he is responsible for all analytical topics and for the portfolio of business processes enabled by intelligence technologies as a member of the solution management portfolio and go-to-market group. He ensures that all new innovations are picked up by all market units in SAP EMEA. In this role, he also acts as a solution evangelist for SAP customers and partners. In conjunction with the development organization, he works on the future strategy and roadmap of SAP S/4HANA. This includes the positioning and messaging of the solutions. In particular, Jürgen heads the go-to-market of the analytics solutions inside SAP S/4HANA (SAP S/4HANA embedded analytics) and the positioning with related solutions (e.g., the SAP Analytics suite and enterprise data warehousing, including SAP HANA and SAP BW/4HANA).
Jürgen joined SAP in 1997 as a consultant for SAP EC-EIS, SAP Business Warehouse, SAP Strategic Enterprise Management, and SAP Enterprise Performance Management (SAP EPM). In 2012, he took over solution ownership of SAP HANA Live and the SAP Smart Business cockpit as part of solution management of the SAP Business Suite powered by SAP HANA. He joined the business development team for SAP S/4HANA in 2016. He is based out of the SAP Headquarters in Walldorf, Germany. 
Jürgen studied industrial engineering and management (Wirtschaftsingenieurwesen) at the University of Karlsruhe (TH) and earned the Diplom Wirtschaftsingenieur degree.

Thomas Fleckenstein

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Thomas Fleckenstein leads the product management team for SAP S/4HANA analytics. He has shaped and evangelized the concept of embedded analytics in SAP cloud solutions such as SAP Business ByDesign and SAP S/4HANA Cloud. He joined SAP in 1999 as a developer for analytics business content for SAP Business Warehouse. In 2004, he became the product manager for analytics in SAP Business ByDesign. As of 2011, he works in the SAP Business Suite, and he has worked with SAP S/4HANA since 2014.
Thomas frequently gives presentations on analytics-related topics at SAP TechEd in the United States and Europe. His team is developing the SAP Smart Business KPI and report features in SAP S/4HANA, which are also available in other products, such as SAP Business Suite on SAP HANA and SAP Cloud Platform. Thomas holds a diploma in business and administration from the University of Mannheim, Germany.

Anirban Kundu

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Anirban Kundu is an SAP S/4HANA technical lead at Kimberly Clark. He is part of the digital core transformation team, which is responsible for driving business transformation across functions and regions. This is a multiyear global transformation program transitioning from multiple SAP ERP instances to SAP S/4HANA.
Prior to this, he worked in the SAP S/4HANA Product Management team at SAP, focusing on analytics and data integration. He worked as an enterprise architect and supported several strategic customer projects in SAP S/4HANA. He worked as a solution architect for analytics at Nestle in Vevey, Switzerland.
He was the product owner for SAP Smart Business and the SAP Fiori apps reference library. He has played a key role in customer adoption and scaling knowledge across the SAP partner ecosystem and has been a speaker at SAP TechED over the years.
Anirban joined SAP as a solution manager for manufacturing and supply chain analytics. Later, he moved to the retail IBU, supporting development of demand management solutions, and relocated to SAP Walldorf as part of the SAP portfolio and strategy team. He has more than 20 years of experience across multiple roles, including product management, corporate strategy, and consulting. 
He received his MBA from IIM Bangalore and his bachelor of technology degree in chemical engineering from IIT Bombay. He has also completed an immersion program at KAIST Business School, Seoul, South Korea.
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