Sandy Markin has more than 40 years of experience in manufacturing and supply chain management. He began his career in operations management in the consumer products industry and subsequently worked for a several software providers. In 1994 he joined SAP, where he is currently the senior director for the digital supply chain. During his tenure at SAP, he was instrumental in bringing to market several industry-leading supply chain solutions including SAP APO and SAP IBP. He is now retired.
Amit Sinha
Amit Sinha is a visionary global leader and digital transformation architect with over 20 years of experience driving large-scale supply chain innovation and SAP technology implementations for the world’s most complex Fortune 500 organizations. A recognized expert in SAP IBP and SAP S/4HANA, he possesses deep domain expertise across the end-to-end planning spectrum—from S&OP, demand-supply planning, and integrated business planning to the orchestration of sourcing, logistics, and manufacturing. As the author of the Digital Supply Networks model, Amit has pioneered transformative initiatives across the high-tech, pharmaceutical, consumer products, and manufacturing sectors. His career is defined by a unique ability to architect best-in-class business processes and realizing that strategic vision through the precise implementations of digital, AI, and SAP technologies. He has been serving in supply chain functional, technical, and leadership roles in the large consulting and tech (Microsoft, AWS, Deloitte, Accenture) organizations.
Jay Foster
Jay Foster is the director of solution management at SAP for SAP IBP. As a supply chain and manufacturing veteran of more than 30 years, Jay brings a wealth of practical experience and logical insight to solving today’s business challenges. With executive experience in sales and operations Jay brings a pragmatic, cut-to-the-chase approach to applying technology to achieve business benefits. Jay is CPIM certified.
Dhaval Desai
Dhaval Desai is a partner group engineering manager at Microsoft and a recognized industry leader in modern supply chain engineering, AI systems, and large-scale digital transformation. He leads Microsoft’s global engineering efforts for devices and cloud supply chain, owning end-to-end delivery of SAP solutions and next-generation autonomous planning capabilities. Beyond his work at Microsoft, Dhaval has built a distinguished career spanning consulting, supply chain strategy, and enterprise technology; he has partnered with Fortune 100 organizations to modernize planning processes, and has optimized global manufacturing and fulfillment networks. Dhaval is known for bridging engineering, business, technology, and innovation to solve complex operational challenges.
Marcus Freudenburg
Marcus Freudenburg is a supply chain planning expert specializing in SAP Integrated Business Planning, with extensive experience designing and scaling end-to-end planning solutions across demand, supply, inventory optimization, Control Tower, and S&OP. His work is grounded in modern supply chain planning methodologies, combining process design, advanced planning engines, and analytics to support effective decision-making in complex, global environments. Marcus has delivered and scaled SAP IBP solutions across a broad range of industries, including high-tech, consumer products, automotive, food and beverage, agriculture, and cloud infrastructure, supporting organizations with diverse planning challenges and operating models. His experience spans global implementations, solution architecture, and enterprise adoption, with a consistent focus on aligning planning systems with business strategy and execution. Marcus is a software engineer at Microsoft, contributing to cloud-based supply chain and S&OP solutions, leveraging SAP IBP alongside AI-driven planning approaches. He holds a bachelor’s of science in industrial and systems engineering from Texas A&M University and multiple SAP, LEAN SixSigma, and GenAI certifications.
Ujwalkumar Jetagi
Ujwal Jetagi is the principal software engineering lead for supply chain engineering at Microsoft.
You've got SAP IBP—learn how to integrate your SAP and non-SAP data with your SAP IBP system! Choose the right tools for the job and set up those tools for bi-directional integration with step-by-step instructions. As you walk through six
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Integrate SAP IBP with SAP S/4HANA, SAP Ariba, and more
Use SAP Cloud Platform Integration and OData to configure integration
Connect to SAP Analytics Cloud for supply chain analytics
Sandy Markin, Amit Sinha, Sanchit Chandna, Jay Foster
526 pages, hardcover
Take your supply chain to the cloud! Walk through the SAP Integrated Business Planning applications—S&OP, demand, response and supply, demand-driven MRP, and inventory. Then learn to monitor and control these processes. See how to set up and use your SAP
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from $74.99
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Configure and use SAP IBP for S&OP, demand, response and supply, inventory, and analytics
Incorporate demand-driven MRP into your supply chain planning
Sagar Deolalikar, Raghav Jandhyala, Pramod Mane, Amit Sinha
485 pages, hardcover
Ready to master S&OP? See how to configure SAP IBP for sales and operations to fit your unique requirements, from key figures to the planning model. Then use step-by-step instructions to execute demand planning, perform unconstrained or constrained supply planning,
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from $84.99
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E-book | Print edition | Bundle
Set up and use SAP IBP for sales and operations planning
Perform demand planning, constrained and unconstrained supply planning, and more
Build planning views and dashboards to report on your KPIs
