Seema Vishnoi is the head of SAP Commerce market development and go-to-market activities in Latin America. Seema is passionate about innovation and adoption of the SAP C/4HANA portfolio as well as helping customers succeed in their digital transformation journey. She has played key roles in solution management, sales operations, and innovative business solutions and has successfully lead various CRM initiatives for customers within SAP. Outside of SAP, Seema is an adjunct professor at Villanova University.

Sietse Verhoog is the director of SAP Customer Experience Expert Services for Latin America and the Caribbean at SAP. He is responsible for the SAP C/4HANA experts, architects, developers, and industry specialists based out of Mexico, Colombia, and Brazil who provide support to the SAP C/4HANA customers and partners throughout the region.

Drew Messinger-Michaels co-created the CX Business Consulting and Functional Consulting groups within SAP Commerce, along with SAP Customer Experience Expert Services offerings such as the Commerce Capabilities Workshop, Solr Workshop, Roles and Permissions Workshop, Hybris Health Check, and Functional Analyst Certification. He writes and podcasts about arts, culture, and technology, online and elsewhere.