The authors of »SAP Commerce Cloud: Commerce with SAP C/4HANA«

Seema Vishnoi

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Seema Vishnoi is the head of SAP Commerce market development and go-to-market activities in Latin America. Seema is passionate about innovation and adoption of the SAP C/4HANA portfolio as well as helping customers succeed in their digital transformation journey. She has played key roles in solution management, sales operations, and innovative business solutions and has successfully lead various CRM initiatives for customers within SAP. Outside of SAP, Seema is an adjunct professor at Villanova University.

Sietse Verhoog

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Sietse Verhoog is the director of SAP Customer Experience Expert Services for Latin America and the Caribbean at SAP. He is responsible for the SAP C/4HANA experts, architects, developers, and industry specialists based out of Mexico, Colombia, and Brazil who provide support to the SAP C/4HANA customers and partners throughout the region.

Drew Messinger-Michaels

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Drew Messinger-Michaels co-created the CX Business Consulting and Functional Consulting groups within SAP Commerce, along with SAP Customer Experience Expert Services offerings such as the Commerce Capabilities Workshop, Solr Workshop, Roles and Permissions Workshop, Hybris Health Check, and Functional Analyst Certification. He writes and podcasts about arts, culture, and technology, online and elsewhere.
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  • Cover of SAP C/4HANA

    An Introduction

    Sanjjeev K. Singh, Drew Messinger-Michaels, Sven Feurer, Thomas Vetter

    383 pages, hardcover

    Dive into the new SAP C/4HANA suite! Understand how SAP C/4HANA handles marketing, commerce, sales, service, and customer data processes—and identify which solutions fit your organization’s CX needs. Then explore integrations to SAP S/4HANA, extensions using SAP Cloud Platform, and More about the book



    • Get to know SAP C/4HANA, the new SAP Customer Experience suite
    • Explore functionality for marketing, commerce, sales, service, and customer data
    • Discover how intelligent technologies like AI and machine learning benefit your customers