SAP C/4HANA An Introduction
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ISBN 978-1-4932-1809-7 383 pages, 2nd, updated and revised edition 2019
E-book formats: EPUB, MOBI, PDF, online
ISBN 978-1-4932-1810-3 383 pages, 2nd, updated and revised edition 2019, Print edition hardcover
E-book formats: EPUB, MOBI, PDF, online
ISBN 978-1-4932-1811-0
- Get to know SAP C/4HANA, the new SAP Customer Experience suite
- Explore functionality for marketing, commerce, sales, service, and customer data
- Discover how intelligent technologies like AI and machine learning benefit your customers
In this book, you'll learn about:
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Sales and Service
Get the scoop on SAP Sales Cloud, including acquisitions such as Callidus Cloud and explore functionality for sales automation, CPQ, billing, and more. See how SAP Service Cloud incorporates customer service and field service processes, and how it leverages Coresystems functionality.
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Commerce and Marketing
Check out B2B and B2C commerce with SAP Commerce Cloud, and walk through costumer profiling, campaign management, and recommendations with SAP Marketing Cloud.
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Customer Data
See how the new SAP Customer Data Cloud uses built-in functionality and products to keep your customer’s data safe with SAP Customer Identity, SAP Customer Consent, and SAP Customer Profile.
Highlights include:
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SAP Marketing Cloud
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SAP Commerce Cloud
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SAP Sales Cloud
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SAP Service Cloud
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SAP Customer Data Cloud
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Reporting and analytics
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SAP Cloud Platform Extension Factory
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Intelligent enterprises and technologies
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Implementation planning
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