Explore the world of SAP Customer Experience!

SAP C/4HANA An Introduction

written by Sanjjeev K. Singh, Drew Messinger-Michaels, Sven Feurer, Thomas Vetter

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383 pages, 2nd, updated and revised edition 2019, Print edition hardcover
ISBN 978-1-4932-1809-7 383 pages, 2nd, updated and revised edition 2019
E-book formats: EPUB, MOBI, PDF, online
ISBN 978-1-4932-1810-3 383 pages, 2nd, updated and revised edition 2019, Print edition hardcover
E-book formats: EPUB, MOBI, PDF, online
ISBN 978-1-4932-1811-0

Dive into the new SAP C/4HANA suite! Understand how SAP C/4HANA handles marketing, commerce, sales, service, and customer data processes—and identify which solutions fit your organization’s CX needs. Then explore integrations to SAP S/4HANA, extensions using SAP Cloud Platform, and applied artificial intelligence using SAP Leonardo. Learn how you can serve your customers better—from the demand chain all the way down to the supply chain!

Get to know SAP C/4HANA, the new SAP Customer Experience suite
Explore functionality for marketing, commerce, sales, service, and customer data
Discover how intelligent technologies like AI and machine learning benefit your customers

About the Book About the E-book 383 pages, hardcover, 1 in. With contributions from Andreas Krause. Reference book format 6.9 x 9 in. Printed black and white on 60# offset paper from sustainable sources. Casebound for durability. Reader-friendly serif font (TheAntiquaB 9.5 Pt.). One-column layout. E-book in full color. PDF (32 MB), EPUB (18 MB), and MOBI (38 MB) file for download, DRM-free with personalized digital watermark. Copy and paste, bookmarks, and print-out permitted. Table of contents, in-text references, and index fully linked. Including online book edition in dedicated reader application.

In this book, you'll learn about:

Sales and Service

Get the scoop on SAP Sales Cloud, including acquisitions such as Callidus Cloud and explore functionality for sales automation, CPQ, billing, and more. See how SAP Service Cloud incorporates customer service and field service processes, and how it leverages Coresystems functionality.
Commerce and Marketing

Check out B2B and B2C commerce with SAP Commerce Cloud, and walk through costumer profiling, campaign management, and recommendations with SAP Marketing Cloud.
Customer Data

See how the new SAP Customer Data Cloud uses built-in functionality and products to keep your customer’s data safe with SAP Customer Identity, SAP Customer Consent, and SAP Customer Profile.

Highlights include:

SAP Marketing Cloud
SAP Commerce Cloud
SAP Sales Cloud
SAP Service Cloud
SAP Customer Data Cloud
Reporting and analytics
SAP Cloud Platform Extension Factory
Intelligent enterprises and technologies
Implementation planning

Reading Sample

Table of Contents

Sanjjeev K. Singh is a managing partner at ASAR America, Inc. and a former SAP America CRM consultant and client partner.

Drew Messinger-Michaels co-created the CX Business Consulting and Functional Consulting groups within SAP Commerce, along with SAP Customer Experience Expert Services offerings such as the Commerce Capabilities Workshop, Solr Workshop, Roles and Permissions Workshop, Hybris Health Check, and Functional Analyst Certification.

Sven Feurer is the senior director of product management for the SAP C/4HANA suite. In his current role, he is leading the adoption of intelligent technologies and analytics across SAP C/4HANA.

Dr. Thomas Vetter is the senior vice president for development of SAP C/4HANA, SAP’s vision for a fourth-generation CRM.

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SAP C/4HANA An Introduction

In this book, you'll learn about:

Sales and Service

Commerce and Marketing

Customer Data

Highlights include:

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SAP Commerce Cloud: Commerce with SAP C/4HANA

SAP Sales Cloud: Sales Force Automation with SAP C/4HANA

Core Data Services for ABAP