Attract and retain quality customers with SAP CRM!

Discover SAP CRM

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404 pages, 2nd, updated and revised edition , Print edition paperback
ISBN 978-1-59229-836-5
404 pages, 2nd, updated and revised edition
E-book formats: EPUB, MOBI, PDF, online
ISBN 978-1-59229-837-2
404 pages, 2nd, updated and revised edition , Print edition paperback
E-book formats: EPUB, MOBI, PDF, online
ISBN 978-1-59229-839-6
Understand how to make sure your customers are heard and their needs are addressed with this guide to SAP's CRM solution. Perfect for everyone new to SAP CRM, this introduction explains what CRM is, how it can improve customer relationships, and how it can enhance cost effectiveness and profitability across your business. Apply customer examples and practical insight to see how SAP CRM works in the real world.
  • Learn what customer relationship management with SAP is
  • Discover how marketing, sales, and service help you build customer relationships
  • Real-world examples of other companies that use SAP CRM