Attract and retain quality customers with SAP CRM!

Cover of Discover SAP CRM Cover of Discover SAP CRM

Discover SAP CRM

written by
$34.99

Available

$39.95

Available

$49.99

Available

404 pages, 2nd, updated and revised edition , Print edition paperback
ISBN 978-1-59229-836-5
404 pages, 2nd, updated and revised edition
E-book formats: EPUB, MOBI, PDF, online
ISBN 978-1-59229-837-2
404 pages, 2nd, updated and revised edition , Print edition paperback
E-book formats: EPUB, MOBI, PDF, online
ISBN 978-1-59229-839-6
Understand how to make sure your customers are heard and their needs are addressed with this guide to SAP's CRM solution. Perfect for everyone new to SAP CRM, this introduction explains what CRM is, how it can improve customer relationships, and how it can enhance cost effectiveness and profitability across your business. Apply customer examples and practical insight to see how SAP CRM works in the real world.
  • Learn what customer relationship management with SAP is
  • Discover how marketing, sales, and service help you build customer relationships
  • Real-world examples of other companies that use SAP CRM
About the Book About the E-book 404 pages, paperback, 1 in. Flexible reference book format 6.9 x 9 in., perfect-bound. Printed black and white on 60# offset paper from sustainable sources. Reader-friendly serif font (Linotype Syntax 9.5 Pt.). One-column layout, with numerous figures and info boxes. E-book in full color. PDF (19 MB), EPUB (29 MB), and MOBI file (44 MB) for download, DRM-free with personalized digital watermark. Copy and paste, bookmarks, and print-out permitted. Table of contents, in-text references, and index fully linked. Including online book edition in dedicated reader application.

With this book, you'll learn:

  1. What SAP CRM is All About

    Get the topic overviews, definitions of terminology, and clear explanations of business processes.

  2. Answers to Your CRM Questions

    Learn who your customers are, what IT functions you need to support them, and the industry requirements and pain points.

  3. How SAP CRM Works in the Real World

    Explore in-depth case studies and find out how other companies have supplemented their business processes with SAP CRM.

Highlights include:

  • Marketing, sales, and service
  • Web Channel Experience Management
  • Customer interaction channels
  • Master data
  • Analytics
  • Industry verticals
  • Partner channels
»The only book that explains the fundamentals.«

Srini Katta is the founder, president, and CEO of iService Globe, Inc., an ERP, CRM, and BPO solutions company with offices throughout the world.

more >

You may also like:

  • Cover of SAP CRM: Technical Principles and Programming
    SAP CRM: Technical Principles and Programming

    Stephen Johannes

    440 pages, hardcover

    If you've ever had to work on the SAP CRM backend, this book is the resource you've been waiting for. You’ll establish a working knowledge of SAP CRM architecture, and then learn how to perform daily programming tasks in SAP More about the book

    from $59.99

    Available

    E-book | Print edition | Bundle
  • Cover of SAP CRM
    SAP CRM
    Business Processes and Configuration

    Chandrakant Agarwal

    737 pages, hardcover

    Master the business processes and configuration for SAP Customer Relationship Management! This guide offers the details you need about key SAP CRM functionality and customization. Understand the key SAP CRM business processes and then configure the system for marketing, sales, More about the book

    from $69.99

    Available

    E-book | Print edition | Bundle
  • Cover of The SAP Project
    The SAP Project
    More Than a Survival Guide

    Gerald Sullivan

    573 pages, paperback

    Help your business team prepare for and participate in the SAP project journey! Get an early read on timelines, processes, responsibilities, and potential setbacks. Understand how your implementation, upgrade, or migration is structured, how to assemble the deliverables, and how More about the book

    from $44.99

    Available

    E-book | Print edition | Bundle