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Your handbook for excellent UX design!

Usability and User Experience Design The Comprehensive Guide to Data-Driven UX Design

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$54.99

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673 pages, , Print edition paperback
ISBN 978-1-4932-2496-8 673 pages,
E-book formats: EPUB, PDF, online
ISBN 978-1-4932-2497-5 673 pages, , Print edition paperback
E-book formats: EPUB, PDF, online
ISBN 978-1-4932-2498-2
Calling all designers and developers! This is your all-in-one guide to data-driven UX design for digital products. See how an effective user experience incorporates insights from psychology, design principles, and practical data. Follow a proven approach for selecting your design methods, and then walk through the data-driven UX design process in detail: perform context analysis, specify requirements, develop solution prototypes, and test your products. Learn from example case studies and full-color illustrations to take your design to the next level!
  • Design digital products for B2C, B2B, and medical applications that provide outstanding user experience
  • Plan your design, perform context of use analyses, and identify requirements
  • Develop and evaluate design solutions, from the prototyping phase to the testing and review stage
About the Book About the E-book 673 pages, paperback, 0.9 in. Foreword by Prof. Dr. Ralph Bruder. Reference book format 7 x 10 in. Printed full-color on 45# paper from sustainable sources. Reader-friendly serif font (TheAntiquaB 9.5 Pt.). One-column layout. E-book in full color. PDF (45 MB), EPUB (61 MB) file for download, DRM-free with personalized digital watermark. Copy and paste, bookmarks, and print-out permitted. Table of contents, in-text references, and index fully linked. Including online book edition in dedicated reader application.

In this book, you’ll learn about:

  1. Theory of Design

    What makes design effective? Get to know the building blocks that create an incredible user experience: ergonomics and usability, data evaluation, user research, human information processing, design principles, and more.

  2. UX Design Process

    Master data-driven UX design. Explore methods to analyze the context of use for your design project. Use techniques such as prototypes and wireframes to develop a design solution, and then refine it through usability and UX testing.

  3. Design in Action

    See examples of design come to life! Follow three case studies that illustrate the design process for digital products: a B2C mobility application, a B2B customer relationship management application, and a B2C/B2B medical appointment portal.

Highlights include:

  • Data-driven UX design
  • B2B and B2C applications
  • User researcher skills
  • Psychological foundations
  • Design principles
  • Context of use analysis
  • Requirements formulation
  • Prototypes and wireframes
  • Design testing and evaluation
  • Decision matrices
  • Use cases

Benjamin Franz received his doctorate in engineering; his UX-related dissertation on highly automated driving was awarded the Walter Rohmert Research Prize.

Michaela Kauer-Franz has a doctorate in psychology with a focus on product design and user experience.

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