The authors of »SAP Hybris«

Sanjjeev K. Singh

Photo of Sanjjeev K. Singh
Sanjjeev K Singh is a managing partner at ASAR America, Inc. and a former SAP America client partner. For the past 17 years he has helped customers implement SAP Hybris Cloud for Customer, SAP Hybris Commerce, SAP CRM and SAP ERP Sales and Distribution. He has been involved in many large scale SAP implementation projects. He is extremely passionate about helping customers develop their roadmap and implement customer engagement solutions using the SAP Hybris product portfolio. In his current role, he leads the SAP Hybris practice at ASAR America Inc., a SAP Hybris services partner.

Sven Feurer

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Sven Feurer is a senior member of the Solution Management and Strategy team for SAP Hybris. He has more than 10 years of experience in SAP Business Suite, SAP CRM, SAP Hybris Sales and Service, and SAP Cloud Platform. In his current role he’s responsible for the overall architecture, technology, and integration strategy of the SAP Hybris solutions. For years, Sven has been driving strategic programs and rollout activities in the context of customer engagement and commerce, as well as supporting long-term customer relationships and strategic business development.

Marcus Ruebsam

Photo of Marcus Ruebsam
Marcus Ruebsam is the senior vice president of Solution Management for SAP Hybris. He is responsible for global solution strategy, product definition, and go-to-market activities for the Customer Engagement and Commerce solution portfolio. The global Solution Management organization includes solution experts for marketing, sales, service, revenue, and commerce. 
Marcus has an extensive track record of leading sales and marketing organizations for business-to-business and business-to-customer activities, including sales, brand management, marketing communications, product marketing, and business development. Prior to his current role, he held a number of other strategic positions within SAP, including vice president and general manager for line-of-business marketing solutions, director of small and medium enterprise marketing (SME), and director of integrated marketing communications.

Print edition



Current titles

  • Cover of SAP Sales Cloud: Sales Force Automation with SAP C/4HANA
    SAP Sales Cloud: Sales Force Automation with SAP C/4HANA

    Sanjjeev K. Singh, Karan Sood

    512 pages, hardcover

    Looking for the tools to boost your sales sky high? With this comprehensive guide to sales force automation with SAP C/4HANA, you'll learn to implement, configure, and use SAP Sales Cloud. Create leads, process opportunities, and explore partner channel management. More about the book

    from $79.99


    E-book | Print edition | Bundle
    • Implement sales force automation with SAP C/4HANA
    • Manage leads, opportunities, quotes, orders, and more
    • Integrate with SAP ERP, SAP CRM, and third-party solutions
  • Cover of SAP C/4HANA
    An Introduction

    Sanjjeev K. Singh, Drew Messinger-Michaels, Sven Feurer, Thomas Vetter

    383 pages, hardcover

    Dive into the new SAP C/4HANA suite! Understand how SAP C/4HANA handles marketing, commerce, sales, service, and customer data processes—and identify which solutions fit your organization’s CX needs. Then explore integrations to SAP S/4HANA, extensions using SAP Cloud Platform, and More about the book

    from $69.99


    E-book | Print edition | Bundle
    • Get to know SAP C/4HANA, the new SAP Customer Experience suite
    • Explore functionality for marketing, commerce, sales, service, and customer data
    • Discover how intelligent technologies like AI and machine learning benefit your customers
  • Cover of Introducing SAP CPQ with SAP C/4HANA
    Introducing SAP CPQ with SAP C/4HANA

    Sanjjeev K. Singh, Bimal Budhabhatti

    72 pages

    Get to know SAP CPQ (formerly CallidusCloud CPQ) and its configuration, pricing, and quotation processes! See how it organizes your products and their pricing, from discounts and taxes to special promotional rates. For quotes and workflows, discover available templates and More about the book

    approx. $24.99

    Pre-order now
    Available on 01/22/2020

    • Understand how SAP CPQ fits into SAP C/4HANA
    • Discover CPQ for catalogs, pricing, and quote management
    • Explore integrations with SAP Sales Cloud, SAP S/4HANA, and more