SAP CRM Business Processes and Configuration

Master the business processes and configuration for SAP Customer Relationship Management! This guide offers the details you need about key SAP CRM functionality and customization. Understand the key SAP CRM business processes and then configure the system for marketing, sales, and service. From master data to middleware to the web UI, get the answers you need to tailor SAP CRM for your own requirements.

• The complete resource for implementing SAP CRM for marketing, sales, and service
• Set up product determination, campaign management, service functions, and more
• Apply expert tips for maximizing your SAP CRM solution