Your how-to guide to SAP CRM business processes and configuration!

Cover of SAP CRM Cover of SAP CRM


Business Processes and Configuration

written by






737 pages, , Print edition hardcover
ISBN 978-1-4932-1039-8
737 pages,
E-book formats: EPUB, MOBI, PDF, online
ISBN 978-1-4932-1040-4
737 pages, , Print edition hardcover
E-book formats: EPUB, MOBI, PDF, online
ISBN 978-1-4932-1041-1
Master the business processes and configuration for SAP Customer Relationship Management! This guide offers the details you need about key SAP CRM functionality and customization. Understand the key SAP CRM business processes and then configure the system for marketing, sales, and service. From master data to middleware to the web UI, get the answers you need to tailor SAP CRM for your own requirements.
  • The complete resource for implementing SAP CRM for marketing, sales, and service
  • Set up product determination, campaign management, service functions, and more
  • Apply expert tips for maximizing your SAP CRM solution
About the Book About the E-book 737 pages, hardcover, 2 in. Reference book format 6.9 x 9 in. Printed black and white on 60# offset paper from sustainable sources. Smyth-sewn casebound for durability. Reader-friendly serif font (Linotype Syntax 9.5 Pt.). One-column layout. E-book in full color. PDF (79 MB), EPUB (112 MB), and MOBI file (169 MB) for download, DRM-free with personalized digital watermark. Copy and paste, bookmarks, and print-out permitted. Table of contents, in-text references, and index fully linked. Including online book edition in dedicated reader application.

In this book, you'll learn about:

  1. Technical Components

    Learn how to set up the whole system with the CRM master data. Then, integrate various data sources from both SAP and non-SAP systems with SAP CRM's core implementation component, middleware.

  2. Business Processes

    Configure and utilize CRM marketing in alignment with your core business processes, then explore real-world sales process examples like contracts and quotations. Pull it all together with key CRM service functionality and business scenarios.

  3. Analyze, Anywhere

    Monitor your business' progress with CRM analytics, while measuring performance and workload analysis. Perform these and other CRM functions from anywhere with CRM mobile technology and the web channel application.

Highlights include:

  • Deployment options
  • WebClient UI
  • Middleware
  • Master data configuration
  • Business transactions
  • Marketing, sales, and service
  • Mobile technology
  • Analytics
  • Workload analysis
  • Interaction Center
  • C4C
»SAP CRM provides the capability to interact with the customer to ensure the superior customer interactions and experiences.«

Chandrakant Agarwal is a certified SAP CRM and SAP ERP MM consultant. With more than 12 years of practical CRM experience, Chandrakant has worked on multiple projects around core areas of marketing, sales and service with different CRM applications like customer Interaction Center and Web Channel.

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