Enhance your CRM system with ease

SAP CRM: Technical Principles and Programming

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Print edition E-book Bundle







440 pages, , Print edition hardcover
ISBN 978-1-59229-439-8
440 pages,
E-book formats: EPUB, MOBI, PDF, online
ISBN 978-1-59229-629-3
440 pages, , Print edition hardcover
E-book formats: EPUB, MOBI, PDF, online
ISBN 978-1-59229-630-9
If you've ever had to work on the SAP CRM backend, this book is the resource you've been waiting for. You’ll establish a working knowledge of SAP CRM architecture, and then learn how to perform daily programming tasks in SAP CRM. Get up to speed with the most common enhancements to customize the backend for many different industry requirements.
  • Understand SAP CRM’s technical landscape and how it differs from the rest of the SAP Business Suite
  • Learn about the SAP CRM data model and how to load and extract data
  • Explore the most useful enhancements in SAP CRM
About the Book About the E-book 440 pages, hardcover, 1.25 in. Reference book format 6.9 x 9 in. Printed black and white on 60# offset paper from sustainable sources. Smyth-sewn casebound for durability. Reader-friendly serif font (Linotype Syntax 9.5 Pt.). One-column layout with marginal notes. Code included in the book is available for download. E-book in full color. PDF (15 MB), EPUB (28 MB), and MOBI file (61 MB) for download, DRM-free with personalized digital watermark. Copy & paste, bookmarks, and print-out permitted. Table of contents, in-text references, and index fully linked. Including online book edition in dedicated reader application.

In this book, you'll learn about:

  1. SAP CRM Basics

    Build an essential SAP CRM foundation: learn about technical design, data modeling and BADIs, and development tools and techniques.

  2. Data Modeling Tools

    Once you understand the SAP CRM data model, discover how to use the Application Enhancement Tool, marketing attributes, and more to extend and enhance the data model to meet business requirements without coding.

  3. Configuration, Enhancements, and Common Enhancement Requests

    Learn how to input business logic with the BTW framework, enhance the open channel for Campaign Management, and much more. Understand the requests that businesses commonly make in sales, service, marketing, and analytic processes, and learn how to modify the SAP CRM system with the right tools to fix these gaps.

Highlights include:

  • Data model
  • Business partners
  • XIF adapter
  • Business transaction event framework
  • Post Processing Framework (PPF)
  • One order framework
  • Application Enhancement Tool
  • Custom code and enhancements
  • Data extraction and loading
  • BAdIs and function modules
  • Reporting and analysis
»Dig below the surface.«

Stephen Johannes is a system analyst who currently supports a productive SAP CRM implementation for a large specialty chemical company in the United States.

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