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Measure your online marketing and become a web analytics pro!

Google Analytics 4 The Practical Guide

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approx. $44.99

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approx. $49.95

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approx. $59.99

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Print edition E-book Bundle

approx. $49.95

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Available on 08/27/2025

approx. $44.99

Pre-order now
Available on 08/27/2025

approx. $59.99

Pre-order now
Available on 08/27/2025

480 pages, , Print edition paperback
ISBN 978-1-4932-2768-6 480 pages,
E-book formats: EPUB, PDF, online
ISBN 978-1-4932-2769-3 480 pages, , Print edition paperback
E-book formats: EPUB, PDF, online
ISBN 978-1-4932-2770-9
Frustrated by the complexities of Google Analytics 4? Let us show you the way! Whether this is your first foray into GA4 or you need a detailed guide to supplement your existing training, you’ll get step-by-step instructions for your essential tasks. Learn to set up GA4, from creating an account to using custom definitions and defining conversions. See how to evaluate website users, manage campaigns, capture and evaluate online shopping information, and work with app data. With details on customizing reports, using BigQuery, troubleshooting errors, and administration, this really is your one-stop shop for GA4!
  • Set up Google Analytics 4
  • Learn to evaluate web traffic, manage ad campaigns, analyze app usage, and track e-commerce metrics
  • Work with BigQuery, create your own reports, and more
About the Book About the E-book 500 pages, paperback. Reference book format 7 x 10 in. Printed black and white on 50# offset paper from sustainable sources. Reader-friendly serif font (TheAntiquaB 9.5 Pt.). One-column layout. E-book in full color. PDF and EPUB files for download, DRM-free with personalized digital watermark. Copy and paste, bookmarks, and print-out permitted. Table of contents, in-text references, and index fully linked. Including online book edition in dedicated reader application.

In this book, you'll learn about:

  1. Foundations

    Discover the latest innovations and benefits of Google Analytics 4; then set up your GA4 account and define events and conversions. Understand data protection requirements and Google consent mode.

  2. Website and App Analytics

    Learn how users get to your website, which pages they look at, and how you can analyze processes in your online shop (or app!). Master important dimensions and metrics and walk through key figure models and tracking.

  3. Reporting

    Customize your own reports and create exploratory data analyses. When standard reporting scenarios aren’t enough, learn how to use BigQuery to analyze raw data and merge Looker Studio (formerly Data Studio) functionality with GA4.

Highlights include:

  • Setup
  • Events
  • Tags
  • Website evaluation
  • Ad campaigns
  • E-commerce tracking
  • App data
  • Custom reports
  • BigQuery
  • Troubleshooting
  • Administration

Markus Vollmert is the founder and managing director of the Cologne-based digital marketing agency luna-park.

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