Google Analytics 4 The Practical Guide
ISBN 978-1-4932-2768-6 500 pages, 2025
E-book formats: EPUB, PDF, online
ISBN 978-1-4932-2769-3 500 pages, 2025, Print edition paperback
E-book formats: EPUB, PDF, online
ISBN 978-1-4932-2770-9
- Set up Google Analytics 4
- Learn to evaluate web traffic, manage ad campaigns, analyze app usage, and track e-commerce metrics
- Work with BigQuery, create your own reports, and more
In this book, you'll learn about:
-
Foundations
Discover the latest innovations and benefits of Google Analytics 4; then set up your GA4 account and define events and conversions. Understand data protection requirements and Google consent mode.
-
Website and App Analytics
Learn how users get to your website, which pages they look at, and how you can analyze processes in your online shop (or app!). Master important dimensions and metrics and walk through key figure models and tracking.
-
Reporting
Customize your own reports and create exploratory data analyses. When standard reporting scenarios aren’t enough, learn how to use BigQuery to analyze raw data and merge Looker Studio (formerly Data Studio) functionality with GA4.
Highlights include:
-
Setup
-
Events
-
Tags
-
Website evaluation
-
Ad campaigns
-
E-commerce tracking
-
App data
-
Custom reports
-
BigQuery
-
Troubleshooting
-
Administration
You may also like:
-
Generative AI with Python –
The Developer’s Guide to Pretrained LLMs, Vector Databases, Retrieval-Augmented Generation, and Agentic Systems392 pages, paperback
Your guide to generative AI with Python is here! Start with an introduction to generative AI, NLP models, LLMs, and LMMs—and then dive into pretrained models with Hugging Face. Work with LLMs using Python with the help of tools like … More about the bookapprox. $54.99
Pre-order now
Available on 05/28/2025E-book | Print edition | Bundle -
Developing AI Applications –
An Introduction402 pages, paperback
It’s time to get practical about AI. Move past playing around with chatbots and plugging your data into others’ applications—learn how to create your own! Walk through key AI methods like decision trees, convolutional layers, cluster analysis, and more. Get … More about the bookfrom $39.99
Available
E-book | Print edition | Bundle -
Programming Neural Networks with Python
457 pages, paperback
Neural networks are at the heart of AI—so ensure you’re on the cutting edge with this guide! For true beginners, get a crash course in Python and the mathematical concepts you’ll need to understand and create neural networks. Or jump … More about the bookapprox. $54.99
Pre-order now
Available on 05/28/2025E-book | Print edition | Bundle